The Discounts (Discount Codes) feature in Subotiz allows merchants to create and manage promotions for one-time payments and subscription billing. By supporting percentage and fixed-amount discounts, merchants can improve checkout conversion, subscription retention, and campaign performance tracking.
Discount Types
Discount Type | Description | Example |
|---|---|---|
Percentage off | Reduces the product or subscription price by a defined percentage | 10% off |
Fixed amount off | Deducts a fixed amount from the order total | $20 off |
Use Cases
- One-time purchases: Apply discounts instantly at checkout for single transactions.
- Recurring subscriptions: Discounts can continue across multiple billing cycles, depending on how the campaign is configured.
- Trial plans: Configure discounts to take effect only after the first paid billing cycle, helping convert trial users to paying customers.
Benefits
- Increase conversion rates: Use targeted discounts to encourage first-time purchases.
- Improve subscription retention: Apply recurring discounts to incentivize renewals and reduce churn.
- Control promotion strategy: Configure discounts by percentage or fixed amount to match different campaign goals.
- Track campaign performance: Monitor usage, redemption progress, and campaign status directly in the admin.
Key Concepts
- Discount code: Customers enter a valid code at checkout, and the system automatically calculates and applies the discount, ensuring accurate pricing and consistent promotion tracking.
- Format: Uppercase letters and numbers only
- Length: 2–20 characters
- Each code must be unique within a campaign
- Non-recurring discount: Applies to a single order only and does not extend to future billing cycles.
- Recurring discount: Applies across multiple billing cycles for subscriptions, based on the configured duration.
Viewing Discounts in the Admin
Discounts are managed in Subotiz under Discounts > Discounts. Each campaign displays key details such as name, status, code, discount value, cycles, redemptions left, discount ID, duration, and timestamps.
From this page, you can:
- Search by discount name or code.
- Filter campaigns by status: Draft, Not Started, Ongoing, or Completed.
- Open a campaign to review details and redemption records.
- Manage campaign status: Publish, End Early, or Delete.
The Discounts feature in Subotiz enables merchants to run flexible and targeted promotions without modifying pricing plans. By leveraging discount codes across both one-time and subscription scenarios, merchants can increase conversions, improve retention, and track how well each campaign is performing.