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Solutions | Understanding White Label Business

This article introduces our White Label Subotiz solution, enabling partners to offer payment services under their own brand. Understand how this model works: You rebrand our proven payment infrastructure as your product, while we handle the underlying technology, compliance, and support. This accelerates your market entry, expands your product line, and strengthens customer relationships—all without building from scratch.
 

What is White Label Subotiz?

  1. Core product definition
    • Original foundation: White Label Subotiz is a specialized channel-centric solution engineered on top of our battle-tested Subotiz SaaS payment platform.
    • Strategic expansion: It preserves most of Subotiz's capabilities—including business data analysis, checkout settings, commission account management, and merchant management —while introducing a partnership-centric architecture for scalable distribution.
 
  1. Technology enablement
    It provides authorized sales channels with full access to Subotiz SaaS functionalities. Partners can use this bank-grade infrastructure to boost revenue, supporting: White-labeled UI/UX customization (including brand colors, logos, domain aliasing)
 
  1. Commercialization model
    • Original foundation: Channel partners rebrand the solution as their proprietary SaaS product and directly market it to terminal merchants under their own commercial terms.
    • Go-to-market enhancement: Partners leverage this model to monetize through platform commissions, plus payment fees( if the partner is the payment provider）
 
  1. Partnership governance
    • Original foundation: Primary clients are authorized sales channels (agents/resellers), who retain customer relationships and frontline support responsibility.
    • Operational precision: Subotiz operates as the tier 0 technology provider, delivering:
      • Backend platform maintenance & compliance certification
      • Escalated technical support
      • Merchant onboarding and KYC verification
      • First-line customer support
      • Localized commercial policy enforcement
 

Products we provided：

For the partner, we provide three products, including the Merchant platform, the Partner platform, and the Checkout.
  • Partner Platform: An independent platform for partners to customize the merchant platform and checkout, where partners can manage their merchants and invoices, configure the payment providers, and analyze business data.
  • Merchant Platform: The platform where merchants manage their products, subscriptions, customers, invoices, finance, and other essential sections. The partner can customize the UI/UX of the merchant platform.
  • Checkout: It provides a way for customers to pay for products or services.
 

How to make profits?

  • For general partners: Charge the platform commissions from merchants, which follows the pricing plan merchants picked when onboarding. Partners can customize different pricing plans for merchants.
  • For partners as the payment providers themselves: Besides the platform commissions mentioned above, partners, as the payment providers (like PayPal), can charge additional payment fees for every transaction.
Partners need to add the commission account, while merchants need to add payment methods to settle commissions.
 
This guide has equipped you with the operational framework for a White Label business, detailing how resellers leverage our core SaaS to deploy branded payment solutions. This foundation empowers you to position Subotiz as your proprietary service while accelerating GTM strategies.
Next, deep dive into the operational hub with Solutions | Exploring Partner Platform.